AVEENO BABY
Aveeno Baby, as a brand, offers an exciting challenge for any designer. Its combination of natural ingredients, a promise of gentleness, and a loyal customer base gives it a solid foundation for creative exploration. Through thoughtful clean design, engaging and empathetic marketing strategies, and a seamless digital experience, I have helped Aveeno Baby continue to build and sustain meaningful relationships with parents, all while reinforcing its identity as a trustworthy and nurturing brand for babies' delicate skin.
Science That Sells
Aveeno Baby’s brand strategy centers around using science to earn the trust of parents by demonstrating the effectiveness of its products. By incorporating clinically proven ingredients and conducting rigorous dermatological testing, Aveeno Baby ensures that its skincare solutions are both safe and gentle for sensitive baby skin. The brand highlights its commitment to natural, trusted ingredients backed by scientific research, making parents feel confident in the safety and effectiveness of the products. This science-driven approach strengthens Aveeno Baby’s reputation as a reliable, trusted choice for parents seeking the best care for their little ones.
Social Media
I brought Aveeno Baby’s social media content to life by creating a design that was both authentic and emotionally engaging. Each post was carefully curated to highlight genuine moments between parents and babies, showcasing the soothing, gentle qualities of Aveeno Baby products.
To reflect the brand’s pure and natural values, I directed a photoshoot that focused on simplistic, clean photography with soft tones and minimalistic settings. Prior to the shoot, I developed a comprehensive guidelines toolkit to ensure consistency and clarity in the visual style. During the photoshoot, I joined remotely to provide real-time direction, offering feedback and corrections to capture the perfect moments. This approach not only reinforced Aveeno Baby’s messaging but also fostered a deeper sense of community and trust with the audience, connecting them to the brand through authentic visual storytelling and thoughtful design.
Healthy Start Product Display Page
Above The Fold - Carousel Images
I had the privilege of designing Amazon Product Detail Pages (PDPs) for Aveeno Baby, blending the brand's trusted voice with science-driven messaging. My approach involved creating enhanced digital images for both the above-the-fold carousel and the below-the-fold enhanced content.
Drawing from Aveeno Baby’s established guidelines, I seamlessly integrated key scientific benefits with warm, heartfelt imagery, connecting emotionally with the consumer while effectively showcasing the product’s performance. This balance of data-driven visuals and tender moments not only reinforced Aveeno’s commitment to gentle, effective care but also fostered an authentic connection with parents seeking the best for their little ones.
Below The Fold - Enhance Content
